While it is not uncommon for the creative teams to work remotely away from their office confines, being mandated to stay home-bound could be restrictive for a process that heavily depends on team chemistry.
Moreover, with a continuous flow of stories about selfless service, human sufferings, and the fragility of life as a whole, presumptions on human behavior probably need to or are being reconsidered, particularly when it comes down to creative thinking.
The big question here is – in this restored focus on “pure creative thinking,” has a notable change taken place in perspective and approach towards ideation? Is there a need to polish some meta-skills and to have a deeper connection?
According to Agnello Dias, Co-Founder Taproot Dentsu, and Creative Chairman, DAN, the frantic churn for newer creative that decreased the lifespan of every piece of creative to a couple of weeks might and should (honestly) slow down. He believes that the race to get something “new” out there often outweighs getting it right. But this might change now, and for the better, we believe.
Sure, people can polish up their existing skills, but the best part is this will open their minds to a bigger perspective about the brands they work on.
Undoubtedly this COVID-19 pandemic will have lasting effects on the people and the economy alike. However, it is times like these when creative agencies play a vital part in helping businesses survive and navigate their future, says Rajdeepak Das, MD – India, and Chief Creative Officer at Leo Burnett, South Asia.
Further adding to his statement, he said that they have been discussing “brand purpose” in-depth, along with creative collaboration and using data and technology to build new solutions over the last few years. He feels that now is the time to try all their theories out.
Rahul Mathew, National Creative Director at DDB Mudra Group, says that all the rules have been broken, and all the general ways of working have been ditched. This pandemic has taken our normalcy away. He believes that even though we are in the comfort of our homes, we are entirely out of our comfort zones. People who can deal with these inner and outer conflicts the best will emerge stronger.
The CCO at Ogilvy, Sukesh Nayak, feels that these tough times have given us a profound sense of realization of what “really” matters and what does not. He said that sitting in one corner of his home assigned as his work-from-home space, often raided by his children, he feels that people have become more caring and grateful to those who are “really” important. He adds that with such deeper self-realization, our thinking is sure to be richer, more meaningful, and genuinely insightful, hopefully.
ISOLATION AND “CREATIVE CONCEPTING”
As per Agnello Dias, such isolation is not inevitably favorable to the commercial creativity process. He says that often the most productive part of the process is when one is scanning out instead of honing in. And the more minds that are around, the better. That’s because someone invariably picks up the baton and sets everyone off on a new hunt which is excellent.
He adds that the human mind is also vulnerable to getting distracted because of so many stimuli going around continuously. However, when in a group, it is implausible for everyone to be distracted at the same time; thus, the time spent together is more productive. Nevertheless, when it comes to crafting and final execution, isolation can undoubtedly help.
Rahul Mathew says that this is an ideal time to experiment with new things and explore unique aspects of yourself. He feels that while creativity might not need proximity, it requires inspiration which comes down to where you seek it. He feels that’s the war raging in the lives of numerous creative people.
Further adding to his statement, Mathew says that inspiration comes through communications, discussions, and collaborations for a few people, which has taken a hit owing to the COVID-19 pandemic. While the video conferencing platforms do add a face to words, they don’t facilitate the flow of spontaneity and randomness as much. The view from social media, too, is pretty much the same for the time being. It is a tough time right now for people who look for inspiration from being open to the world.
On the other hand, there are people for whom nothing is more inspiring than a challenge. Now for those, this whole situation is a golden opportunity. He believes that we could not have had a bigger challenge thrown to us as an industry or even as a race.
THE POWER OF (REMOTE) CREATIVE COLLABORATION
Citing the quick and collaborative teamwork in the two latest projects, Sukesh Nayak said that while they were all working from home currently, they are more connected than ever.
He believes that the creatives have to be original and innovate data as well as medium in order to surprise everyone.
According to Rajdeepak Das, the collaboration between brand-creative is currently at its best. He adds that they have built a 0-3-6 model through which they are working with their clients on making immediate short-term plans and helping them lay out their future plans accordingly. He says that there was a time when they used to discuss 5-year brand architecture for businesses, but such times teach us that each day, each week, and each piece of news can shift things.
Further adding to his statement, Das says that some industries will take a hit, but some will come out to become the next billion-dollar brands. He emphasizes the need for creative partners to work closely with their client’s marketing, tech, and research and development teams to innovate new products or services and prepare for the post-pandemic period.
WRAPPING IT UP
If there is one thing we can all agree on, it’s that this pandemic has stripped us of our normalcy. The usual ways of working have been ditched, and we are all handling this in our own ways. While this challenging period is immensely inspiring for some, for some others seeking inspiration from being open to the world, this is a tough time. Undoubtedly, this pandemic’s consequences will be lasting, but this is the time for the creative teams to try out all their theories, explore new aspects of themselves, and hone their existing skills.
Hariom Balhara is an inventive person who has been doing intensive research in particular topics and writing blogs and articles for Tireless IT Services. Tireless IT Services is a Digital Marketing, SEO, SMO, PPC and Web Development company that comes with massive experiences. We specialize in digital marketing, Web Designing and development, graphic design, and a lot more.
SOURCE : Covid-19 Creativity
According to research, a vast majority of all internet users worldwide watch online videos every month, with the 25-35-year-olds being the majority watchers.Considering these emerging trends, their popularity, and the array of opportunities it brings forward for the businesses, more and more people have started realizing it’s worth.
In fact, almost 87% of marketers used videos as a part of their strategy last year, according to a report.In this blog, we will discuss the top 5 most effective social media videos that you can create in just half an hour and how you can market them successfully to boost your audience engagement.Questions You Must Ask Yourself Before You Start Creating the VideosVideos continue to command and influence the social media field.
The reasons behind this immense popularity of videos can be the fact that people find them more relatable on a personal level and can follow a genuine message from the actors or vloggers.
So, before you start with the video creation process, first you need to ask yourself these few questions:How do these videos fit your complete marketing strategy?What type of emotion are you going to cast in your videos to make them more effective?On what social media platforms will you share the videos, and at what time?Who is your target audience for the videos you post?How do the videos fit into your customer journey?What will be your CTA?Top 5 Types of Social Media Videos to Include in Your StrategyWhen it comes to marketing your company, products, or services, there are numerous types of video formats that you can choose from.
You may also consider doing live interviews, chats, and Q to build relationships and stay engaged with them.Here are a few tips that you should keep in mind while going live:Use a high-quality device to ensure the sound and picture quality of your live videos are clear and engaging.Carry out a test of your entire setup to make sure your device, equipment, and everything are functioning properly before you go live.Make use of scheduling tools such as Facebook Premiere to boost your live videos’ visibility.Plan out a proper live streaming schedule to give your followers and audience something that they might anticipate and thus build their loyalty.Behind-the-Scenes VideosBehind-the-scenes or BTS videos help you in establishing a more personal relationship with your audience as they will be able to see the way you carry out your daily operations.
You can create BTS videos focusing on your production process, workplace organization, executives, employees, products or services, etc.
Social media strategies are not easy to come up with.
Creating the perfect marketing plan for your business can provide exceptional results, especially if the business is small or just starting out.To put into perspective just how important social media is, the usage has increased from just 7% to 65% (https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/) in the last ten years alone.
Platforms like Facebook, Twitter, and Instagram see an extremely high number of daily users and engagements and businesses can benefit greatly by advertising to these potential customers.However, social media marketing can be overwhelming, particularly if the business does not have prior experience.
Having set strategies allows for achievable goals and realistic targets along with the ability to track the progress the brand is making.Your goals should be SMARTA lot of businesses feel pressured to follow the same strategies their competitors have adopted but before you start your journey into social media marketing, think about what you want the end result to be.SMART stands for Specific, Measurable, Attainable, Relevant, and Time-bound.
It helps to keep the goals relevant and provides a window of time that you can set for yourself and aim to hit your targets within that period.Understand your audienceSocial media has a lot of users.
Pakistan social media is not going to be the same as the USA social media.The content you post should be valuable, engaging, and interesting for the viewers.
Digital marketing trends have become a lifeline for organizations looking to stay on top, gain new clients, keep existing ones, and generate significant money.It has become critical for any company that wants to expand and flourish to adapt and improve its digital marketing strategy properly.
As the Internet's terrain continues to grow and evolve, so will technology in the twenty-first century, which will undergo a process of ongoing growth and acceleration.In 2021, digital marketing will require a new and complex strategy that incorporates some of the previously experimented trends while also capitalizing on the potential presented by developing and inventive trends.
Voice SearchGoogle AdsInteractive ContentEmployee EngagementMobile-First WebsitesDigital marketing trends for 2021 progress towards automation and personalization.
These trends in digital marketing and SEO provide us an idea of the overall direction in which something is growing, developing, or moving.
Amidst the Indian cricketers spending quality time with their respective families during the Coronavirus pandemic induced lockdown, the players have been handed customized work out routines.
Make the meaningful interaction on your Facebook and optimize your video by adding the title, meta-description, and tags to the video.
Facebook Live is also the best option to build engagement but make sure you retain your audience by interacting with them.
You can also hire a digital marketing agency and take their consultation to boost engagement on the Facebook page.
Digital Marketing is the face of the future.
Digitalization which was going to take place after 5 years is happening now.
In the coming months, the companies Digital Marketing Strategies will the deciding factor for its overall growth.
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