Complete Guide On Creating Comprehensive Mobile-First Marketing Strategy

Gone are the days when people used to be highly dependent on PCs for browsing everything. Now, the smartphone has made a huge place in our lives. By making a complete revolutionized change in our livelihood. With this, it has become one of the most important essential items (along with other items such as keys, comb, perfumes, etc.)to take when we are leaving the house. 

This generation is afraid of nomophobia: a situation to live without mobile phones. With a single device, we can perform many of the activities in several firms either it is from the business perspective or any other. 

Now, many businesses and eCommerce web development companies are highly reliable on mobile phones when it comes to developing websites with the famous “smartphone first philosophy” quote.

The question that now arises here is how you are going to build a mobile-first marketing strategy for your business? How do you create a mobile-first user experience, though? What exactly does it entail?

So, here in this article, we are going to discuss: What is a mobile-first customer experience, why is it important, and how can this be achieved?

What is a Mobile-First Customer Experience and Why does it matter?

By using the mobile-first design strategy any of the companies can design a very good web experience for online visibility to its users. With these strategies, the entrepreneurs focus on how to do the sketching as well as prototyping for the smaller screens (mobile).

So, when we are talking about mobile-first marketing strategy then the logic is very clear that it says the center of attention is the design of the mobile devices first. Now more than 80% of people spend their time on the mobile while browsing the internet and there is no coming back, the number is going to increase more and more with the coming years.

According to the reports from eCommerce development companies with the year 2021, mobile users are going to increase up to 95.4% globally. This is the main reason why the mobile phone industry is one of the highly emerging sectors.

Whenever any of the visitors visit the site a good experience has to be felt, so it is very mandatory to have a mobile-centric website when your target audiences are mobile users.

Implementing Strategies to Create a Mobile-First Marketing Device

• Comprehensive knowledge of the customer base

It is very important to know about your customers, how much percentage of them depend on their smartphones for browsing the web? where mobile phones are completely fitted in the journey of the customers? Once you will get to know about the customers it will become very simple to determine how much and where mobile should be prioritized.

• Go Even Further than Responsive Design

Responsiveness is what matters, it is all standard for a website. If you already have one then this is great and if you don't have then you should start working on one right now!

For the best mobile-first experience you have to keep a few things in mind it's not like the desktop and computer screens that you will get a large image and product features. When you are using the mobile device then it should not feel annoying to the customers while scrolling.

So for this, the menu and the scroll bar can be put in the center. As when the customer searches for anything they get the complete information that they want to find out.

• Create content and messages that are shorter

The content is the major part and it captures the most of the attention when any of the clients or customers come on the website. So, the distractions can be caused by several phone notifications and other activities. So, it is good to use punchier messages and short forms of content.

• Come up with a video Content

It's a great way to capture the attention of the visitors by telling a story via images and videos. You don't have to write a complete novel over your website. A video can be short or long up to a few minutes or hours. It could be proven the best mobile experience for the customers.

• Direct Your attention to Social Media channels

Because most social activity takes place on social media devices, it's a good place to start with mobile. Nine out of ten social media users prefer to use their phones to access their accounts. Consider how users will see content on each social channel to determine messaging and content

• Retargeting and automation with the leverage

Even though an increasing number of customers are making purchases on their mobile devices, there is still a significant gap between visitors and purchases. People are becoming more comfortable with making purchases on their phones, but the vast majority still research on their phones before purchasing a desktop device.

Consider a strategy that brings people back to the site after they haven't converted to reduce the drop-off between browsers and buyers. Set up email automation campaigns and run retargeting campaigns on Google, Facebook, and Instagram to reach cart and browse abandoners.

Bottom Line

As desktop and PC web browsing become less common, it's more important than ever for businesses to design their websites for mobile users. This will improve your user experience, make your visitors happier, and boost your conversion rates.

Keep content short and sweet, keep load speed in mind, reduce clicks and input required, focus on layout and buttons, and test like there's no tomorrow to achieve a mobile-first customer experience.

Finally, keep in mind that if you keep your focus on providing a positive customer experience, revenue will follow. Because the rewards are endless when your heart is in the right place. Connecting with the best Ecommerce Development services providers will surely benefit in many terms.

Creating the best possible mobile experience, which until recently was only possible with a native app, is what mobile-first is all about. Progressive technology, on the other hand, has made it possible to have a native app experience in a web browser. It gives customers the speed and efficiency they've come to expect.