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When thinking about digital marketing and advertising, the question “Google AdWords or Facebook Ads?” appears right away.Both formats exploit well one of the biggest advantages of investing in online advertising: targeting the audience.
It is this flexibility that allows your company (or your digital marketing agency) to optimize your budget and speak to the right people at the right time and using the right arguments.
Which makes the conversion process more and more agile and accurate.But many companies are still in doubt about which one to invest in, which one generates the best results - and much of this issue comes from the rivalry between the companies, which have positioned themselves as competitors within digital platforms.And it was to help you better understand what is the right option to publicize your company's products and services that we prepared this article.
Check out:Google AdWords or Facebook Ads - find the differenceBefore looking at the different features of the two scenarios, it is important to understand what is the main difference between them: paid search vs. organic search.Google AdWords: Paid SearchGoogle AdWords is the largest and most popular PPC ( Pay-Per-Click or “Pay-per-Click”) advertising platform in the world.The term is focused on targeting keywords and using text-based ads.
Advertisers who invest in Google AdWords bid (as in an auction) on keywords (specific words and phrases included in searches done through Google search engines) in order to show their ads next to the search results for these queries.The advertiser only pays when a user clicks on his ad - hence the name “pay-per-click”.
In short: when your company invests in Google Adwords, you are paying to find new customers based on the keywords and search terms they used on Google.Facebook Ads: organic searchWith the largest number of monthly active users of any social network in the world, Facebook has become an important and potentially profitable element within inbound marketing strategies.Companies that invest in Facebook also pay for the platform to help them find new customers - based on the interests of their users and the way they behave within the digital environment.In a simplified summary: the main difference between Google AdWords and Facebook Ads is that the first helps your company to find new customers, while the second helps your future customers to find it.Google AdWords or Facebook Ads: strengthsNow that you know the main difference between the two options, let's go to the strengths of each platform.As the most popular and most widely used search engine in the world, Google is considered a leader in online advertising.Computing more than 3.5 billion search queries each day, it offers your company access to a high-potential audience: users who are in fact looking for products and services like the ones your company offers.Another interesting difference is that in Google AdWords, not necessarily companies with the largest advertising budget gain more prominence.
Here are some powerful and interesting tips to run facebook ads for your ecommerce websites that helps to boost your business.
Are you sick and weary of wasting your money on pointless video advertisements?Then you've tapped on the correct location.
From planning to advanced campaign ideas, you'll find all the practical advice you need for your Facebook video advertising here.Marketers may take advantage of this trend by using Facebook video advertisements.
Nonetheless, it's a successful technique for promoting your goods, engaging your audience, and converting website visitors into consumers.
Try to be on Point You may have come across a long ad video while viewing your favorite video, and it irritates you, so you quickly skip it.
Advertise Videos that Works Smoothly Are you trying to figure out which ad videos perform well organically on Facebook?
These are some of the questions that may cross your mind as you prepare to launch your Facebook ad video.So, before you go ahead and do it, keep an eye on key data, such as your video's engagement and play rate.
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