For someone who runs a company, you'll come to know that there's a lot to do and a lot to learn.
A business environment is shifting, and internet technology is moving rapidly.
What was trending six months back is now history.Even you can't be sure for the next six months, never mind thinking and planning strategically for the next 1 or 2 years.
In the past, the corporate world used to do 5-year plans!
Digital marketing is not impossible, but it's not easy, either.
Very soon, you will realize that to succeed; you need to do the most if not all of these things:• Create a website• Keep your website fresh and up to date• Figure out social media, e.g., Facebook, Twitter, etc• Run and manage PPC campaigns• Build an email list• Network with your target market• Create and maintain blogs and articles• Create videos• Optimize your web site• Get onto Google business maps• Optimize your videos• Write white papers• Run podcasts• Lower bounce rates• Understand web site statistics• Create a better backend database• Streamline your social media activities• Answer emails• Rank higher in the search enginesetc...etc.And as a business, you also need to find a way to actually make money.