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Innovative Company Offers Resource-saving CRM Services for SMEs

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MarTech Cube
Innovative Company Offers Resource-saving CRM Services for SMEs

Steve Pestillo, Founder and CEO of P2 Automation LLC, has always felt that Customer Relationship Management (CRM) systems were fundamentally flawed. A CRM is a catch-all term for automating and simplifying the sales operations, data collection, or communications of a business. It allows businesses to more efficiently serve their customers while letting computers do the leg-work of generating reports, sending messages, compiling price quotations, and performing automated workflows.

However, Steve realized that there was a huge barrier in allowing the average small business to take advantage of such automation. “Big Box” CRM systems were too expensive. Small business owners found themselves with overly complex programs and were only able to utilize a fraction of the functionality. Factor in the cost of consulting with an expert on the implementation and maintenance of these services, and CRM became completely out of the realm of possibility for the average entrepreneur.

 

https://www.martechcube.com/innovative-company-offers-resource-saving-crm-services-for-smes/

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