Precise Data and Creative Strategies Ignite Emotion
It’s easy to get lost in the linguistic maze of marketing jargon. Terms like data, strategy, analytics, and more tell superficial stories. Explanations often lack the context that helps people understand the conversation. This can lead to a breakdown in communication between marketing and stakeholders – ultimately resulting in subpar campaign executions, lackluster customer engagement and poor conversions.
Let’s take a closer look at how to use exact data and creative strategies to develop customer journeys that ignite emotion. First, let’s look at two examples of emotions that can be ignited. An emotion being positive or negative does not necessarily determine whether the outcome will be positive or negative.
Upset
This can happen at any point in the customer journey. An experience that upsets a potential customer can keep them from becoming a buyer. That potential customer could be lost forever. The same is true with customers who have a post-purchase experience that angers them. An unmet expectation about the product or service and failure to resolve it to the customer’s satisfaction can ignite anger.
Depending on the situation, anger could also inspire a client to do business with you. For example, an attorney might ignite the emotion when targeting wrongfully terminated employees, accident victims, or people going through a divorce. Igniting the anger emotion and a desire to be vindicated can actually drive purchases.
Fear
Fear is another emotion that can work both in favor and against your outcomes. When promoting a sale, companies will indicate a sale end date. A customer might buy today for fear of having to pay more tomorrow.
On the other hand, fear can be a customer deterrent, too. A customer may fear they’ll buy a product only to stick it in a corner and never use it again. They may fear buyer’s remorse. Fear of judgment is another common reason customers don’t buy. Personal protective equipment (PPE) is a great example of a product some people do buy out of fear. They might fear getting sick, getting someone else sick, running out of supplies, or any other scenario that ignites fear as the emotion, but triggers conversion. However, the experience isn’t negative, and customers are happy to purchase products that help to resolve their fears.
Know more please visit our blog: https://www.groupfio.com/customer-journeys-to-drive-emotion-engagement/
Omnichannel customer engagement is a worthy pursuit for companies.
It gives a company the ability to deliver a personal and contextual experience to each customer.
It synchronizes the marketing from multiple channels within a single journey while managing the customer life cycle.An omnichannel retail strategy is an approach to sales and marketing that provides shoppers with a fully integrated experience by fusing user experiences.
It blends mobile-browsing to brick-and-mortar and everything in between.An omnichannel engagement platform takes in every customer interaction and their overall experience of your product and brand.For example, a customer engagement platform should enable the customer to do the following and more:• Browse an in-store product, scan it with your app, and then add it to their virtual shopping cart to purchase later in a different size.• A shopper browses your online store, searches further on social sites like Instagram, Facebook, and Pinterest, and then receives a redeemable in-store coupon.Know more: https://www.groupfio.com/what-is-omnichannel-customer-engagement/
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The modern investments coupled with the strategies of organizations in each and every sector limit the modern techniques and analysis methods can assist them to have an improved relationship with customers.
