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COVID-19 Pandemic Transformed Digital Commerce Sector

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Brian Burell
COVID-19 Pandemic Transformed Digital Commerce Sector

By 2021, traditional consumer habits are being crushed and online shopping has become the standard purchasing method. US retailers are being buried by online consumers, and digital sales are up $ 183 billion through 2021, up 42 percent from 2019. Just a few years ago, it would be difficult to predict a retail environment in which more than a third (34.3%) of retailers sold the bulk their products and services online.

In response to this fundamental change in the way people shop, companies in all industries are innovating at an incredible rate. They add new web stores, adopt new technologies, and test new strategies. Most importantly, they learn a lot from getting involved in digital selling and finding out what their customers really need when shopping online.
Based on these trends, as well as feedback from Magento Commerce customers, we’ve identified seven key lessons businesses need to learn from 2021 onwards. We believe that if you haven’t already, it’s imperative that your company responds.

Lesson 1: Time it takes to load a page can lead to breakthroughs in your sales

Now that customers spend more time online, their tolerance for slow web page loading has decreased. Performance issues can cause potential buyers to leave your site before it even loads. However, this problem can also have other effects. Slow page loading speed can affect your Google search rankings. This can lead to less organic traffic and lower sales. If your web page takes three seconds or more to load, speeding it up can quickly increase your total winnings. As a rule of thumb, Google targets load times to be less than half a second.

To know more - https://katalysttechnologies.medium.com/covid-19-pandemic-transformed-digital-commerce-sector-71167b1dc0cd

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Brian Burell
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