Mobile apps have changed the way that companies do business, on a fundamental level. The onset of the Internet revolution, combined with the development of various technologies, is what has led to the massive influence that mobile apps wield over the world of business. More and more business owners are turning to services such as Android app development, so as to grow their respective companies, as well as enhance business impact and profits.
When it comes to mobile app development, there are 2 platforms that majorly dominate the industry, viz. Apple’s iOS, and Google’s Android. These two platforms dominate all aspects and adjoining demographics of the mobile application consumption market. As a new business owner, you must also be looking to boost your venture to great heights using the services such as Android mobile app development.
Having made the decision to adopt mobile app development for your business, you will have 2 major avenues to explore - as mentioned above. Here, you will have to approach the situation with a great deal of scrutiny, as well as care. This is because both platforms have their own individual merits. You will, therefore, have to take a call on this based on your immediate (and long-term) business goals, and priorities.
This decision, although not easy, is crucial to your business, and must, therefore, be done full justice to. Here are the key features of each platform that will help you make an informed decision based on your business needs:
Revenue
The major sources of revenue for apps are either from direct store purchase (for paid apps) or from in-app purchases and in many cases even both. This is an area where iOS app development will serve you well, as it offers 45% greater chances of revenue generation than Android app development services. And even though Android offers better advertising-based revenue, the margin is relatively much lower than iOS avenues. Therefore, if revenue generation is what you are looking for, then iOS will be your platform of choice.
Customer base
One of the major benefits of Android app development is its sheer prowess in terms of market share. With over 80% of the market, Android has the widest reach and scope in the industry. iOS, as a platform, targets more premium user base in the North American, and European markets. Android, on the other hand, caters to a larger range of income groups and is consumed heavily in South Asian, and South American regions. This will, therefore, be a highly lucrative option for businesses looking to have a wide scope of influence, rather than a select few target groups.
ROI
The cost of app development is the same in both - the cases of iOS, as well as Android app development. And by hiring dedicated app developers or development companies, you will end up investing a significant amount of startup capital. In this situation, drawing value from your investment becomes imperative in order to justify the cost to the business. Here, it is iOS that comes through for you, with an estimated 85% higher ROI than Android. In a nutshell, ROI as a whole depends on numerous factors. However, if you are looking for the most short-term generation of returns, it is recommended to go for the iOS platform.
e-Retail/e-Commerce
E-commerce is the most popular application for enterprise mobile apps. Most businesses today have online stores for the retail of products. If you are looking to launch an e-commerce app for your business, then Android app development is your ideal approach. While it is true however that iOS platform generates a higher purchase rate per user, the sheer numbers that Android caters to, gives it a significant edge in terms of overall revenue earned.
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