Mobile app advertising is fast becoming a dominant tool for brands to reach customers. As of 2019, it even beats television advertising: US consumers will spend more time on their smartphones this year than they will spend watching TV.
AppsFlyer, the global attribution leader, today released the 11th edition of its Performance Index.
The search and social giants hold the #1 power ranking position in 79% of breakdowns, and 82% of volume rankings across all indices.For the first time, thanks to AppsFlyer’s unrivaled scale, the Performance Index includes two new granular monetization-driven rankings per region and category.
The new rankings rate media sources by their ability to deliver users with the highest likelihood to complete an in-app purchase, and their ability to deliver users who monetize best with ads — vital information for apps in a freemium-driven ecosystem in which apps make money primarily through in-app purchases and in-app ads.
With the existing retention, remarketing, and growth indices, the 11th edition provides a complete report card on the mobile media landscape across multiple marketing activities.Facebook claims #1 cross-index position, Google still going strongThe social network’s ability to drive performance at scale in both the Retention Index and the new IAP (in-app purchase) Index has propelled Facebook’s ranking forward.
Part of the newly public Unity Technologies, Unity Ads took over the #1 global power ranking in Hyper Casual and Arcade, and came in right after the duopoly in 9 of the remaining 14 genres.COVID-19 had a huge impact on mobile apps, but not on media source rankingsWhile the novel coronavirus has had a significant impact on apps, and our entire ecosystem, the impact of the pandemic on media source rankings was marginal.
Organic growth in the App Store led marketers to start and/or increase their app store optimization efforts, bringing Apple Search Ads to the front, driving impressive growth and strong performance.“Although retention is a central KPI for performance app marketers, monetization metrics in a freemium-driven ecosystem reign supreme,” said Shani Rosenfelder, Head of Mobile Insights, AppsFlyer.
Mobile app advertising refers to ads and ad campaigns expressly designed for mobile devices.
In this context, “Mobile devices” include smartphones, tablets, or wearable devices.
Mobile ads can appear within apps, on websites viewed from mobile devices, or on social media platforms viewed through mobile devices.Mobile also enables location marketing in a way that desktops can’t match.
And, because consumers have their mobile devices with them more often than they are with their desktops, advertisers have more opportunities to reach them.
The total number of smartphone users will reach 2.5 billion in 2019 and the number of apps is growing equally as fast.
With more than 2 million iOS based apps and 2.1 million Android apps registered in the third quarter of 2018, mobile apps have shifted the digital world, establishing new rules for online advertising.
These rules change faster than a smartphone update.
With the increased attention to brand-safety and privacy, the next 12 months will be game-changing for mobile advertisers, publishers and app developers.
2019 is the year you need to break through the noise while keeping up the positive user experience.
AI services help identify hidden patterns while cutting out manual work: evolution of AI enabled app developers to implement this technology into their app without the help of data scientists.
The total number of smartphone users will reach 2.5 billion in 2019 and the number of apps is growing equally as fast.
With more than 2 million iOS based apps and 2.1 million Android apps registered in the third quarter of 2018, mobile apps have shifted the digital world, establishing new rules for online advertising.
These rules change faster than a smartphone update.
With the increased attention to brand-safety and privacy, the next 12 months will be game-changing for mobile advertisers, publishers and app developers.
2019 is the year you need to break through the noise while keeping up the positive user experience.
AI services help identify hidden patterns while cutting out manual work: evolution of AI enabled app developers to implement this technology into their app without the help of data scientists.
The total number of smartphone users will reach 2.5 billion in 2019 and the number of apps is growing equally as fast.
With more than 2 million iOS based apps and 2.1 million Android apps registered in the third quarter of 2018, mobile apps have shifted the digital world, establishing new rules for online advertising.
These rules change faster than a smartphone update.
With the increased attention to brand-safety and privacy, the next 12 months will be game-changing for mobile advertisers, publishers and app developers.
2019 is the year you need to break through the noise while keeping up the positive user experience.
AI services help identify hidden patterns while cutting out manual work: evolution of AI enabled app developers to implement this technology into their app without the help of data scientists.
Top Five Advertising Tools In Marketing To Grow Your Business
Mobile advertising is one amongst the foremost effective, however, least utilized promoting channels.
Most of us have seen those annoying banner ads that pop at very cheap of our mobile devices or take over the total screen once we open an app or visit a web site, generating numerous accidental clicks and annoyed users.
Adjust is a mobile analytics company that permits marketers to grasp the ROI of their completely different campaigns.
Tune helps in promoting Advertising Market Tools to marketers to keep track of their mobile & campaigns across multiple networks and publishers.One of the tools that Tune provides is that the “Mobile promoting Console, that permits marketers to live engagement and track knowledge at each step of the client journey.
AppsFlyer offers the same product to Tune they assist marketers to gain a lot of comprehensive intuition into the act of their mobile adds.
