Reputation and your customers' trust for your business gradually die down with an increase in negative comments on the digital space. If you are also the one stuck in such a situation, then online reputation management services can help you receive positive responses and improve the overall reputation of your brand.
MINI Australia has partnered with Reevoo, the customer reviews and engagement platform, to provide prospective customers with impartial ratings and experiences from MINI owners via its new website Martech News.Celebrating its 60th birthday this year, the BMW-owned brand joins over 25 other automotive companies that have chosen to extend honest and unedited reviews to their online audiences through Reevoo’s solution Martech.Alex McLean, Head of Marketing at MINI Australia & New Zealand, said: “Over the past 18 months we’ve been working closely with Reevoo to put together a strategic approach to sharing the experiences of MINI owners, culminating in our new website.
We believe the quality of our cars is second to none, so having the opportunity to use our customers as brand advocates – to tell others about the joy they get from driving their MINI – is extremely valuable to us.”Reevoo invites verified owners to give their MINI an overall rating, along with scores for specific facets of the car and positive or negative comments about the vehicle experience.
Once published on the website, these responses can help improve search engine results making it easier for prospective buyers to see the opinions of existing owners.Lisa Ashworth, CEO at Reevoo, said: “We’re delighted to be working with such an iconic brand as MINI to help educate its key audiences about their prospective purchasing decisions.
Buying a car is one of the most expensive items you’ll make in your lifetime, and with 92% of vehicle owners reading customer reviews before making that purchase, it’s imperative the information they receive is authentic, unbiased and from an independent provider.”
Social media marketing, as evident from the name, is the use of different social media platforms to connect with your audience/clients to build your brand name, increase sales, and drive traffic to your website.
It includes publishing all the great content on social media profiles, engaging followers, analyzing results, and running paid social media advertisements.
From Facebook to Twitter, Instagram to Pinterest, YouTube to Tumblr, the world of social media is growing with leaps and bounds internationally.
More and more businesses have started to realize the importance of social media presence.Social Media Marketing Facts and Figures As per Emarsys, there are 3.2 billion active daily social media users worldwide — making it about 42% of the world population.
Facebook had 2.23 Billion Monthly Active Users (MAUs) in 2019, as mentioned by Buffer.
YouTube remained the second-highest social media platform in terms of monthly active users, with a figure of 1.9 Billion!
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It also allows you to determine the negative content on the website.
However, there are many aspects to it.Developing a reputation can be tricky, and you would not want to build an image for wrong reasons — poor service, no value for money, and impropriety are a few elements that can destroy your brand image.
Keep an eye for any negative signs that may lead to bad social media mentions through Social Listening.Social Listening: Definition and ImportanceSocial Listening lets you monitor your company’s social media accounts, any direct feedback from customers, social media mentions or conversations around specific topics, keywords, phrases, competitors, and leveraging your perception to find opportunities and act on them.
All of this is possible with social listening.To further break it down, we have explained the importance and benefits of using Social Listening in the following four key points:4 KEY POINTS ON WHY YOU SHOULD START USING SOCIAL LISTENING STRAIGHT AWAYMost entrepreneurs believe that social media has made it easier for them to get a better customer understanding.
No doubt, people love sharing their opinions publicly on social media channels but are you listening to them?Brands can use these platforms to get direct feedback and gain insights into what the audience expects.
If your brand is responsive on social media, it is sure to make a positive impression.
Tracking the overall brand growth is importantThe famous saying, it only takes one matchstick to burn hundreds of trees.
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