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7 Stages of Successful Game Development

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sharon shah

In Simple words, game development or game art outsourcing is the design, development and publishing of a game. It involves many stakeholders such as concept artists, visual designers, writers, developers, testers, and deployment experts. When creating a game a lot of considerations are kept in minds such as the mechanics of the game, rewards associated with it, player engagement and designing levels.

Why has video game development outsourcing become popular?

Video game development outsourcing by game art outsourcing studio agencies has picked pace over the last decade. It is driven by a combination of economical and quality reasons. Game development publishing companies can leverage the vast pool of talent from various geographies at moderate rates. Outsourcing of game development also increases the quality of output. It is also an excellent way to leverage varying creative perspectives in the form of talent.

  • Cost-effective – Outsourcing of game development to a game outsourcing studio is cost-effective both in the short and long term. As an example, a lot of video game production companies prefer to outsource to India. This is because of the high availability of high-quality talent at a fraction of the cost. There could also be cases where production or project could require varied skill-sets and a huge team. In such situations, it becomes feasible to recruit resources from 2d game art outsourcing This method is both sustainable and cost-efficient.
  • Time effective – Outsourcing game art studio companies have a sense of discipline and urgency. They are also experienced in delivering large-scale projects. With rigorous experience comes industrialization. It means that concept artists, game developers, and producers of a game development company tend to be fast and consistent. If a game development project would have taken a couple of years to complete, this same project will take only a year to complete with a professional game art outsourcing This would include production and post-production processes as well.
  • Flexibility in staffing – There is no need to keep staff on payroll once the project concludes. Often, there could be a lull between projects. This is the time when a new project is slowly being theorized and conceptualized. During this time, there is no need to pay the staff of the game outsourcing studio. It is cost-effective than the traditional way of hiring resources and paying them irrespective of them having a project or not. Staffing flexibility also refers to assigning outsourcing company game developers to specific projects. If a game development company has multiple projects, they can use the services of game development companies in India to help them allot resources to specific projects. This may not be possible with full-time associates.
  • Risk Management – A video game production company is spared of the risks associated with hiring full-time associates with game art outsourcing. The company need not be concerned with managing these employees. Rather, they’d let their game outsourcing studio vendor or partner handle the human capital management part. This way, the video game design and development company can focus on building video game products. They can focus on marketing, pre-sales, post-production support, new technology research and so on. Their outsourcing partner not only provides them with the on-demand project-based human capital but also manages these resources. The payroll, benefits, insurance, allowances, and welfare of outsourced resources are completely managed by the outsourcing company.

Now that you understand the benefits of game art outsourcing, let us move on to the stages of game development.

7 Stages of successful game development

  1. Pre-production

Essentialities such as budget, audience type, target audience, game design, technology feasibility are finalized here. A Game Design Document is generated and continuously updated.

  1. Prototyping

A game prototype is developed by the game outsourcing studio. It is a lightweight version of the game. A prototype could be a set of visuals, mobile game concept art concepts, characterizations, role-play and in effect a pseudo version of the game.

  1. Minimum viable product definition

This definition encapsulates a list of activities to perform to make a minimum viable product that can be used by customers.

  1. Content production

Game designers, concept artists, writers, game art outsourcing visual artists, programmers work together to create content. Their milestones are divided into multiple minimum viable products.

  1. Closed beta

A select section of a population or demographic is chosen. It could include stakeholders, customers, game aficionados, consultants. The game is shown to them and feedback elicited.

  1. Soft launch

Slowly as and when each minimum viable product is approved, the game becomes larger. A soft launch is made by the game outsourcing studio. This launch is not a full-blown launch. The game is a dry run and any issues/improvements identified.

  1. Full-scale release

The marketing, production, post-production team works in tandem to make the full-scale release. It is a go-live release where end-users can start using the product.

Conclusion

ZVKY Designs is a premier video game outsourcing, game outsourcing studio and game development company trusted by hundreds of companies worldwide. ZVKY Designs game art outsourcing studio is an expert in video game production and has produced and managed large-scale game development and deployment projects.

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