In an increasingly competitive market of eCommerce website Dubai, it is essential to do everything you need to stand out from the competition.
Essential elements of eCommerce Website
Elements to attract the attention of customers is the design of your eCommerce website. It is a crucial factor for the success of your eCommerce business.
The design of your eCommerce site is your cover letter: it serves both to attract the attention of a potential client to increase their interest and convince them to buy your product or service. Your eCommerce is your store, your sales representative, your customer service agent, and more. Next we will mention the 3 most common mistakes.
Page Loads Blank and Displays Items Suddenly
According to Kiss metrics, three factors affect conversion rates on an eCommerce site:
- 47% of consumers expect a web page to load in 2 seconds or less.
- 40% of people abandon a site that takes more than 3 seconds to load.
- A one-second delay in responding to a page results in a 7% reduction in conversions.
These statistics are from a 2020 study, however, considering that users' attention and impatience has grown, these statistics are surely worse today.
Users want immediate gratification when they go online to buy, which is one of the advantages and promises that eCommerce website Dubai makes.
If a page takes time to load, appears blank and fills up suddenly, or doesn't load all the content simultaneously, the first impression can disappoint both visitors and potential consumers.
Solution: This problem can be solved by optimizing images, improving style sheets, analytics tags, or ad codes.
The Absence of a Clear Call to Action
When a user arrives on your Website Development Company in Dubai, the ideal would be for them to know exactly what to do until they reach a purchase.
One or more calls to action from the eCommerce to that user will achieve the desired conversions.
However, many online stores are poorly designed, with unattractive, poorly written, unmotivating calls to action, thereby failing that vital part of the site's design.
Solution: Your call to action should not be hidden or loaded at the end. It should be one of the first things the user wants to see. It should not be placed at the bottom of a page, after many images, but first.
Your Pop-Ups or Pop-Ups Block Content
Although pop-ups have certain advantages, such as helping to obtain customer feedback or increasing traffic, they even help to instantly advertise something that you want to highlight on your site, sometimes they excessively interrupt the actions of users.
It is a fact that many users feel irritated when interrupted by a pop-up window that draws their attention to its content. This is worse when a pop-up appears immediately when a user opens a page.
Solution: Avoid pop-ups that appear immediately, design those windows optimally, so that they complement the user experience, not hinder it.
Conversions are key to a web designing companies in Dubai. Any element that reduces it must be reviewed and any possible problem solved. Poor site design can lead to lost sales in the long run. Without a doubt you have to be attentive to any situation that may make you inefficient.
