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AR Tech Startup Percept Imagery: Get a Taste of New Shopping Trends

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Ankit Singh
AR Tech Startup Percept Imagery: Get a Taste of New Shopping Trends

Not only the ways we take precautions have now changed, but COVID-19 has enormously impacted the ways we carry out other activities. From banking to shopping, the pandemic has accelerated the digital approach, triggering the habits of online shopping behavior. 

Due to the increasing popularity of online shopping, every business, whether big or small has tweaked its ways and built its online presence. Furthermore, businesses integrating technologies are acquiring tremendous attention from their audience and higher returns. 

According to research, about 65% of consumers are likely to purchase from a brand with the AR try-on functionality integrated into their app. For all those unfamiliar with emerging tech, Augmented Reality is an interactive experience where the real world and computer-generated objects come together. Currently, Snapchat lenses are the biggest example of AR technology

 

Percept Imagery: An Enhancing AR-Based Shopping Experience 

Observing the exceptional growth of AR-based mobile applications, a Brighton-based AR tech startup named Percept Imagery grabbed the opportunity to create a buzz amongst people. It built an application that enables customers to try things before they make a purchase from their smartphone. 

The company recently announced that they’d secured funding of £300k, and the investment came from SFC Capital and South East Angels. 

As per the co-founder of the startup, the team will use this investment to advance the upcoming e-commerce evolution and expand the customer base. 

Notably, not just online shopping but AR has numerous use cases across various industries of any domain. Do you want to know if AR is the missing piece of the puzzle in your domain? 

To answer the same, let’s dive deep into the pool of information mentioned below!

 

Augmented Reality Use Cases  

1. Manufacturing 

Integrating AR into the manufacturing business will enable you to assist engineers and the maintenance team regarding the issues and diagnose the same. You’ll be able to determine if any hardware needs repair, that too in real-time. 

Employee experience can also be enhanced by feeding virtual instructions into AR devices. Furthermore, increased precision and the least confusion can contribute to building an efficient mechanism. 

2. Education 

Leveraging AR can attract and keep students engaged by providing animated content in between the boring classroom lectures. Images or visuals can be turned into 3D models for a better understanding of concepts. 

3. Event Management 

AR can tremendously contribute to the enhancement of an event by integrating gamification for the attendees for higher engagement. 

What’s more? AR can provide navigation assistance for the attendees in a conference, keeping them from getting disoriented. 

4. Automotive  

AR can empower individuals to carry out simple maintenance tasks by themselves, else remotely enable mechanics to figure out the defective hardware parts for replacement. It can also assist through the installation of these parts by giving out instructions. 

Furthermore, it can help drivers to use complex vehicle functions efficiently by displaying a step-by-step guide. 

5. Healthcare 

AR in healthcare can be used to monitor, prevent, and treat diseases efficiently. It can present potential causes of illness after analysis and give further instructions. Not only this but the tech can also be used for safer surgeries by providing doctors with relevant information. 

6. Media & Entertainment 

AR can provide real-time information related to the weather, sporting arenas, and much more. Various entertainment apps can stream concerts remotely with the integration of AR. 

Surprisingly, AR is doing great for marketing campaigns. 

7. Retail and E-Commerce  

Here’s the best thing: AR into e-commerce. As mentioned above, it can enable shoppers to try on items or products before making a purchase. For instance, if a customer wants to buy makeup, the app can ask users to upload their image, after which AR can apply products to the image and view.

 

In a Nutshell 

Augmented Reality is undoubtedly the future of the technology world and is here to stay for a very long time. 

You must be convinced after getting to know about all the use cases of AR. Thus, if you want to implement the tech into your business app, reach out to the best AR app development company for more information. 

As said, “What new technology does is create new opportunities to do a job that customers want done.” Therefore, it is your key to success! 

Happy Reading and Keep Innovating!

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Ankit Singh
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