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Social media marketing for restaurants

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Jyoti Dhiman
Social media marketing for restaurants

Social media marketing plays a significant role in the modern-day restaurant management system. A study conducted by Cornell University shows that 59% of chain restaurants and 79% of independent restaurants use social media. Let’s check the various techniques by which you can market your restaurant in social media.

5 Top tips for effective social media marketing

Build a robust social media profile – 

Instagram and Facebook are the most popular platforms for social media marketing of restaurants. Update your restaurant’s social media profile with as many details as possible. Include your location, hours of operation, phone numbers, and the link to your website. Make sure that this information is consistent with your listings on Google My Business, Yelp, and TripAdvisor.

Post at the right times

Pay attention to the time when you are posting content on social media. As per the survey conducted by NapoleonCat, for restaurants and bars, the highest engagement was achieved for posts during the following times. For breakfast, it is 9 AM, lunchtime between 12:00-13:00, and dinner time it is 8 PM. 

Come up with contests

Launch social media contests to boost the engagement value. An example is a 50% off buffet dinner for the best comment on your restaurant’s post. 

Make use of social media ads – 

Run social media ads by keeping your target audience in mind. India’s leading digital platforms such as inresto’s Restaurant Marketing Solutions aids in running effective ads that help boost your Return on Investment (ROI). They also help develop engaging social media posts.

Respond to reviews quickly – 

Nowadays, most customers go through online reviews before visiting a restaurant. Be it good or bad reviews, respond to them in a polite manner. In the case of negative reviews, post apologies and try to understand the issue in depth. Fix the problem as soon as possible. Keep the diners informed on the corrective measures adopted via a social media post. 

Parting Words

In restaurant marketing, the traditional marketing techniques have lost its relevance. By following the 5 tips discussed above, expand your restaurant’s social media presence and witness a sharp rise in sales.

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Jyoti Dhiman
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