MICE industry offers tourism services in which organizers and suppliers manage and deliver meetings, conferences, exhibitions, and other related events held to achieve a range of professional, business, cultural, or academic objectives. MICE industry growth shall have a positive impact on the growth of businesses, cities, destinations, and other covered spectrums.

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The surge in presence of corporate industries worldwide has increased the frequency of business activities such as client meetings, brand promotions, and employee training activities and has supplemented the growth of the global MICE industry. Moreover, the rise in government initiatives to promote SMEs and liberalization of market entry to increase FDIs has boosted the growth of this market even further. Other key factors that boosting the growth of the market are changes in the lifestyle of business travelers to seek leisure trips, rapid urbanization, and industrial growth. Furthermore, infrastructural development and continuous technological advancements in emerging nations have fueled the MICE Industry market growth. However, the high cost associated with MICE events and uncertain global geopolitical conditions hampers the growth of the market.

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For a better understanding of the market adoption of the MICE tourism market, the market is analyzed based on its worldwide penetration in the countries such as North America (United States, Canada, and Rest of North America), Europe (Germany, France, Italy, Spain, United Kingdom and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, and Rest of APAC), and Rest of World.

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Some of the major players operating in the market include Maritz, BI Worldwide, ITA group, One10 LLC, Meetings and Incentives Worldwide, Creative Group, ACCESS Destination Service, 360 Destination Group, CSI DMC, The Freeman Company, etc. Several M&A’s along with partnerships have been undertaken by these players to boost their presence in different regions.

Table of Contents:

1 MARKET INTRODUCTION

1.1 Market Definitions

1.2 Objective of the Study

1.3 Limitation

1.4 Stake Holders

1.5 Currency Used in Report

1.6 Scope of the Global MICE Tourism Market Study

2 RESEARCH METHODOLOGY OR ASSUMPTION

2.1 Research Methodology for the Global MICE Tourism Market

2.1.1 Main Objective of the Global MICE Tourism Market

3 MARKET SYNOPSIS

4 EXECUTIVE SUMMARY

5 TOP START-UPS UNDER MICE TOURISM SECTOR

6 MICE TOURISM AMID COVID-19

7 GLOBAL MICE TOURISM MARKET REVENUE (USD BN), 2021-2027F

8 MARKET INSIGHTS BY EVENT TYPE

8.1 Meetings

8.2 Incentives

8.3 Conventions

8.4 Exhibition

9 MARKET INSIGHTS BY REGION

9.1 NORTH AMERICA MICE TOURISM MARKET

9.1.1 United States

9.1.2 Canada

9.1.3 Rest of North America

9.2 EUROPE MICE TOURISM MARKET

9.2.1 Germany

9.2.2 France

9.2.3 United Kingdom

9.2.4 Italy

9.2.5 Spain

9.2.6 Rest of Europe

9.3 ASIA-PACIFIC MICE TOURISM MARKET

9.3.1 China

9.3.2 India

9.3.3 Japan

9.3.4 Australia

9.3.5 Rest of Asia Pacific

9.4 REST OF WORLD MICE TOURISM MARKET

10 MICE TOURISM MARKET DYNAMICS

10.1 Market Drivers

……Continuned

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