The right marketing strategy can make or break your efforts to grow your startup’s online presence.To help increase your chances of success, here are six proven ways to get your budding company’s name out there.Build a conversion-focused websiteYou probably have logos, designs, and colours you prefer for your website.
These might be different from what your colleagues or partners like.Here’s the thing: What you prefer doesn’t matter.When building a website for your business, you need to focus on what your customers want.
But keep in mind, what you like may not be what others like.At the end of the day, having a conversion-focused website will help grow your online presence, increase your sales, and improve your bottom line.Invest in SEO and PPCWhether you devote resources to search engine optimisation (SEO), pay-per-click advertising, or both, you’ll likely spend money.
This is valuable because ranking highly will bring more people to your website, enabling you to gain more digital real estate.The more real estate you have, the less real estate your competitors have.Ranking higher in search engines also helps develop trust, which is vital in developing relationships and increase sales with your customers.PPC, on the other hand, increases the likelihood that more people will see and click your ads on online search results pages.
When you place it on your website, social media platforms, and on conversion pages, it’ll pitch your product or service 24-7.Videos are also a great way for people to interact with your brand, especially if it’s you in front of the camera.
Because of the opportunity to reach people on a platform they’re familiar with and trust, this is your chance to broaden your online presence without investing an arm and a leg.That’s not to say that you shouldn’t put money into your social media push.