The First Aim of Digital Marketing
The first aim is to ensure you’re reaching out to the right people at the right time and delivering the right message.
An example of this is when you go into any social media website, such as Facebook, Linked In, or Instagram and you realize that the adverts that you see are around previously browsed products and services. Now this happens because companies will start collecting information based on what you like and dislike and start targeting that towards you so that you respond more favorably
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| Taco Bell Ad on Facebook and Instagram |
The Second Aim of Digital Marketing
The second aim of digital marketing is engaging your audience. Brands can use online campaigns to get people engaged in talking about their products.
An example of this is when Domino’s used Twitter to run their Let’s Do Lunch campaign. They decided they would reduce the price of their pizza based on the number of people
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that tweeted in time for lunch. By the end of it, the price of pizza went from Rs 550 to just under Rs 260, meaning, their customers were kept happy and engaged.
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| Twitter Campaign in various OS platforms |
The Third aim of digital marketing
The third aim of digital marketing is to motivate your users to take action. What we mean by this is actually getting people to do things with your brand.
An example of this is when Nike ran their Fuel your Team campaign. They were able to take a wide range of their products and link it to their FuelBand. The FuelBand is an activity tracker which allows you to set personal goals and compete with others.
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| Nike Fuel Band Campaign |
The Fourth aim of a digital marketing
The fourth aim of a digital marketing campaign is spending efficiently. Let’s think about how brands can spend less but still reach out to a great number of people.
An example of this is beaten by Dr. Dre, a headphones manufacturer who used a selfie campaign to do this. In their campaign, they used a call to action. A call to action is a message that encourages your audience to act immediately. The call to action here was to post a video selfie on Instagram or Twitter with the hashtag, solo selfie. By doing this, they were really able to create a buzz and get their fans engaged and interacting.
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| Solo selfie campaign by beats by Dre |
The final aim of DIgital Marketing
The final aim is really simple – creating a return on your investment. What we mean by this is increasing the money you make as a percentage of the money initially invested through your marketing campaign.
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Its primary objective is to provide qualified students with a job and an opportunity to start their professional life after completing a particular course or training program.
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Thus, it saves your time and effort and gives you a boost of confidence once you are selected for the interview.Tips to Perform at Campus InterviewsTIPS TO SHINE AT CAMPUS INTERVIEWPrepare yourself for the organizations of your choice.Enquire about the interview processes of the companies of your choice through reliable sourcesRead the previous placement papers for the organizations of your choiceFocus on the topics that interviewers concentrate upon Be punctual and maintain a positive demeanor when facing interviewersMaintain your concentration and composureBring multiple copies of your résumé and prepare them according to the job positionsRead the ‘About Us page on the website of selected companiesPay attention to the information provided during a company’s presentation prior to the interviewDo not panic or feel discouraged if you cannot answer all questionsBe well versed in the topics related to the field of your studiesPolitely ask the interviewers regarding their input on the entire process even if you are not selected Be well-groomed and in formal attire for the interviewKeep your answers precise, informative, and curt Pick a convenient time for the phone interview when you can give your bestTIPS TO PREPARE FOR PLACEMENT INTERVIEWSKILL ASSESSMENT TESTYou have to answer multiple-choice aptitude-based questions at this test.
The following tips will help you prepare for this test.
A recruiting manager will analyze your efficiency and problem-solving abilities through group discussion.SHARPEN YOUR COMMUNICATION SKILLS BEFORE JOINING THE DISCUSSIONKnow how to present a topic or build the structure of an argument in your head before starting the discussionFollow a rational and solution-based approach during the discussionTake charge of the discussion from the start and present yourself as the best of the lotPANEL INTERVIEWYou have to communicate with the professionals of a company during the panel interviews.
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