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WHAT IS BANNER AD IN DIGITAL MARKETING?

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WHAT IS BANNER AD IN DIGITAL MARKETING?

What is Banner Advertising?

Banner advertising is used by companies to push brand awareness around their products or services, typically on a website or a mobile app. So usually a banner can be at the top of the side of a website or an app. And typically, it’s to the side of the main content and the purpose of that page or app that the user is using at the time. 

For example, imagine you’re typically on one of your favorite news websites or a sports website. Typically, obviously, the main content is in the middle, but actually, you could see an Amazon banner or Flipkart or Tata Cliq, typically on the right or at the top, which is pushing various products that perhaps you’ve searched in the past. 

So the intention of the banner is around driving traffic to the company’s website. And that’s actually sometimes called click-throughs because what the user is doing is clicking on the banner and then being taken forwards to the actual company’s website.

If you want to learn more about Banner Advertisement, start learning from industry experts click here  to see the Course Content 

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