From targeting to ad copy: here's EVERYTHING you need to know to succeed with real estate Facebook ads. Click to find the appropriate Facebook ads NOW! https://blog.sociallyin.com/real-estate-facebook-ads
Facebook presents a massive opportunity for real estate agents and brokers to generate leads.
While its promise of great ROI can be exciting, it isn’t exactly a walk in the park.For those new to real estate Facebook ads, launching a Facebook campaign can be as challenging as selling a house to someone who’s not in your target market.Lucky for you, though, we’re here to help you gain the right knowledge in getting your ads up and running!What is Facebook Advertising and How Can It Help Your Real Estate Business?
Gone are the days of door-to-door campaigns, cheesy jingles on the radio, or scanning through directories.
It means you get a higher chance of targeting a specific audience on Facebook than on any other platform, and even more so when you consider the impact of real estate advertising VS traditional real estate marketing.When done correctly, real estate agents can generate and convert more leads through Facebook ads with minimal effort and a smaller budget.Since Facebook is a visually-oriented platform, it’s easy to pique the buyers’ interest just by seeing photos of a home.
All you have to do is use them to your advantage, especially the following:Target by Zipcode (for instance: targeting zip codes where your recent customers are moving from)Target the Age Ranges Who Are Most Likely To BuyTarget By IncomeTarget Individuals Who Are Likely To Move (Check out Residential Profiles under Behaviors)Target Lookalikes of Previous Customers (Do this by uploading a list of past customers and let Facebook do the rest)Leverage the Power of Video MarketingForget about how cumbersome creating and editing videos can be.
Whether it is a 3D tour or behind-the-scenes footage of your site visit, your customers will pay more attention to your ads because of the solid feeling they get through videos.Make Use of the Carousel Ad FeatureWhen looking for a product, especially a home, you would want to see every corner of the house, right?
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