Google just announced Google Home, a smart home appliance that consumers can speak to and do things like order food, play music, and get updates on traffic and weather.The sleek, speaker-shaped device is Google's highly anticipated answer to Amazon's increasingly popular Echo product.Google didn't announce a price for the device, which is set to launch later this year.

The Amazon Echo costs $179.99.Onstage at the Google I/O conference, Google CEO Sundar Pichai credited Amazon with building excitement for the idea of a home gadget that can answer your questions.Here's our first look at Google Home:Home is a stand-alone hardware product, but it's based on another new Google service that Google announced on Wednesday: Google Assistant, a voice-based, digital assistant that's similar to Apple's Siri, or the Alexa virtual assistant at the heart of the Amazon Echo gadget.Google wants to put its new Assistant service across a variety of new products.

But one of the most high-profile incarnations of the virtual assistant will be in the Home gadget.

Home will be able to play music as a Wi-Fi speaker as well as answer your questions based on Google Search.

The company said users would be able to customize that baseplate to match their home's color scheme and decor.Home will also integrate with the smash-hit Google Chromecast and other Google Cast-compatible devices, so you can control video and other speakers with your voice.

It will integrate with Nest smart thermostats and other connected gadgets.NOW WATCH: How to see everything Google knows about youLoading video...

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