Android Instant Apps is a game-changer for the mobile Web.

Announced at Google I/O today, Instant Apps lets developers take advantage of modules that allow mobile Web users to use an application without actually installing it.

The first example showed the user clicking a Buzzfeed Video link to view a recipe and being transported to the appropriate part of the application — all in a span of about two seconds.

No app install took place and after a total of three clicks, and about 30 seconds, the demonstrator has purchased a new camera bag.

Google expects to roll out Android Instant Apps by the end of the year.

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