Done right, your editorial calendar will help you manage ideas, streamline content production and promotion, align content with key touch points along the buyer s journey, and craft content that addresses key customer pain points while providing the fuel for marketing and sales to nurture prospects and turn leads into customers.
If you choose to utilize an existing template, eliminate extraneous fields that you won t use; they re only a distraction.
Here s a look at a few essential elements most businesses will use for an effective editorial calendar:
Title or topic: You may not have a finalized title for every piece of content that goes into production, but you should have a general topic or working title.
Product or service offering: If your company sells multiple products or services, aligning each content asset with the related offering in your editorial calendar results in more relevant content.
In either case, it s helpful to document writers and editors responsible for each content asset for historical analysis over time.
This field allows for quick reference and filtering when you re looking for ideas or assets relevant to an upcoming promotion or event and also helps you get more traction out of ideas – rather than disappearing into the black hole of a months-old email thread, you can rediscover ideas you can use today that would have gone unutilized otherwise.