Simply put, it s a way to bring app experiences to the mobile web and provide access to deeper app functionality without a download.

Without knowing much right now about the technology, Instant Apps appeared to me be a new manifestation or evolution of App Streaming, which most people haven t yet experienced.

With Instant Apps, app content is rendered in a modular way; only parts of the app are made available.

Upon completion of the desired task or content, the consumer can be given a prompt to download the full app.

This then becomes another way for Android developers and publishers to get their apps in front of people without the front-end friction of downloads before content can be accessed.

Google said it has tested the functionality with only handful of partners: BuzzFeed, B Photo, Medium, Hotel Tonight, Zumper and Disney.

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