At the most basic level, AdSense publishers can be lumped into two categories.

Reaching the ad optimization sweet spot is the first step, but in order to reach the perfect balance of Publisher Nirvana there s another sweet spot you should be looking for: production ROI.

Or, is it that, unlike people, machines lack creativity, no matter how hard Google is trying to change that.

If none of those are right for your needs you can invest in a programmer to write a few lines of code for you.

Second, automating a process doesn t mean you can forget all about it.

Instead, it makes editors and curators out of content creators and researchers, and that s a big time and money saver.

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