Airbnb will out-drive Uber.
American ad blockers to hit 102 million by 2020.
Folks fed up with display ads intruding on their content and sucking up their data time will triple in the next five years, says a study from Optimal.com, a paid ad-blocker aggregator that shares revenue with publishers.
That amounts to $39 billion in display spend blocked.
Currently, 12% of U.S. users are blocking—not yet as severe as Europe, where 20% blocking rates are common.
Amobee tracked NBA talk across more than 600,000 mobile, web, and social sites last month and found the Golden State Warriors and the Cleveland Cavaliers—two of only four teams left in the playoffs—leading in mentions.