Apple may have been the first to popularize the concept of a digital assistant when it brought Siri to the iPhone 4s in 2011, but Google was able to surpass Siri less than a year later with its own digital assistant, Google Now.

Even though Apple hasn't said how they'll use those new technologies, it doesn't take a genius to see how they'll fit in.Let's take a look:VocalIQIn October of last year, Apple bought a company called VocalIQ, which has a technology that helps digital assistants learn every time it interacts with a person's voice commands.

As a developer, you have the ability to change your system s interpretation or behavior directly in your app.Now imagine Siri having the power to learn the more people use it.

Apple's history of keeping that kind of data private may be great for your own peace of mind, but it also means Apple's AI services suffer.

There's massive potential in voice-powered assistants, but so far none of them have become useful and ubiquitous enough to pull people away from their smartphones.

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