Tim Cook speaking at the company's annual developer conference in 2015
All primary school children should be taught to code alongside learning the alphabet, according to Apple boss Tim Cook.
Cook also told the audience to "never do something strictly for money" and to "stay hungry."
Kroes questioned Cook about the app economy, Apple's work with healthcare companies, and his view of startups in Europe.
He added that coding is being "absorbed by everything" and universities should form links with companies to help develop the skills throughout a person s education.
"We believe Health is a huge issue and we think it s ripe for simplicity and a new view," Cook told Kroess.
The Watch has previously come under criticism from Apple co-founder Steve Wozniak, who apparently said he didn't like the product.