Amazon itself followed up with its own Dot and Tap devices in March, and Google unveiled Google Home last week.
Now it seems that not only is Apple planning a similar device of its own, but it has been at work on it for some time.
The device doesn t yet have a name, but would be powered by an enhanced version of Siri, according to a report from The Information.
Siri already features integrations with services from companies like Google and Yelp, but these have been fairly limited.
While this could seem like Apple jumping on the bandwagon, Siri has obviously been around since the launch of the iPhone 4S, and The Information s sources say that the company has been working on the device since before the launch of the Amazon Echo.
WWDC kicks off next month on June 17, with Apple expected to finally introduce Siri for the Mac, as well as a rumored new, improved user interface for Apple Music.