The search giant updated its ads for Google Maps to help businesses drive traffic in a smartphone-dominated world.

The changes to the ad experience in Google Maps will be subtle, with advertisers showing up as promoted pins on the map.

Walgreens, for example, can have its logo show up while you're exploring an area or driving in navigation mode.

Businesses who pay for ads will also get better placement within local search results.

Google text ads will now allow two 30-character headlines, a longer 80-character description and a customizable URL path.

Early tests performed by Google showed the new ads increased clickthrough rates of ads by up to 20%, so it seems the company and businesses should benefit from this new approach.

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