Mobile engagement features, such as surveys, messages to dormant users, video tutorials, among others, can t be sprayed all over an existing mobile app.

As users begin to use the app more, you may want to grow the sophistication and breadth of how they use the app.

The more personalized and contextual you get, the more chances your users will positively respond to your new offering.

Then, after the survey is complete, move people to different spots in your app based on their real-time feedback.

Fun quizzes: entertain your users by offering fun quizzes, which will enable you to potentially tie their responses to the next move they should make within your app.


The end of the lifecycle is also when issues relating to app upgrades pile up.

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