And considering the group's $1.3 trillion in annual buying power, it's no surprise that marketers are finding creative ways to tap into the trend.

The selfie strategy is paying dividends for its parent company, ChocolateMemories, LLC.

Small and large companies are playing with the selfie concept in ways that engage customers like never before.

An effective marketing strategy also needs to focus on making customers part of a company's story.

While making selfies a cornerstone of your marketing plan can play dividends, business owners shouldn't go it alone pardon the pun .

Advice from trusted advisors, such as lawyers, accountants, and insurance agents, is critical as you make decisions for the health and future of your business.

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