The first, Google Assistant, is a voice-activated digital assistant which builds on all Google s years of investment in deeply understanding users questions , as Google s blog declared.

It s no surprise that Google is focusing heavily on voice search and natural language going forward when you consider that in 2015 alone, voice search rose from statistical zero to make up 10% of all searches globally, according to Timothy Tuttle of the voice interface specialist MindMeld.

For example, during a public demonstration in New York, Viv showed off its ability to accurately respond to queries like, Was it raining in Seattle three Thursdays ago?

Rob Kerry, in a presentation on the future of search at Ayima Insights, advised website owners to start integrating Q content into their sites in order to rank better for natural language searches and better satisfy the needs of users who are asking those questions.

Q content can also be excellent material for featured snippets, which is another great way to gain visibility on the search results page.

So consider if there are ways that you can create and incorporate content with a more conversational tone, to match this.

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