Online retailers Hayneedle, Wayfair, HelloFresh, and many more are using direct mail marketing to acquire new customers for their ecommerce operations.

With a return on investment of, perhaps, $57 for each dollar spent, shared direct mail is certainly something to consider in your ecommerce marketing mix.

The offer says, Welcome to the Neighborhood, and provides a promotional code for an extra 10 percent off of a new Wayfair order.

Aim for New Customers Near Your Warehouse

Online merchants are not limited to local markets.

However, those advertisements and coupons are usually for stores around the corner or at the local mall.

Visit us at www.graze.com

Enter your invite code

Tell us the foods you like

We ll mail you a free box

These instructions were printed on both sides of the printed offer.

The text above is a summary, you can read full article here.