Pinterest will use computer vision to detect objects in images and show them in search results for iOS users.

On Thursday — almost a year to the day since Pinterest rolled out buyable pins in the U.S., which it s now bringing to the web — the company is adding a host of new e-commerce features.

But others attempt to make searching for products by typing in text and scrolling through results seem outdated.

Pinterest will use computer vision — which is exactly what it sounds like — to automatically detect objects within an image, so that when someone is looking at a photo they ll be able to click on a dot corresponding to a purse or pair of shoes in the photo to see similar products on Pinterest, assuming that person is using their iPhone or iPad.

A born-and-raised Angeleno who graduated from New York University, he currently lives in Los Angeles.

He has broken stories on Snapchat's ad plans, Hulu founding CEO Jason Kilar's attempt to take on YouTube and the assemblage of Amazon's ad-tech stack; analyzed YouTube's programming strategy, Facebook's ad-tech ambitions and ad blocking's rise; and documented digital video's biggest annual event VidCon, BuzzFeed's branded video production process and Snapchat Discover's ad load six months after launch.

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