Jun 28, 2016 by Aaron Levy

Columnist Aaron Levy explores some common attribution models used by digital marketers.

Pinterest tries to one-up Amazon with new shopping features like AI-enabled search

Jun 28, 2016 by Tim Peterson

Pinterest is adding a shopping cart, merchant profiles and artificially intelligent product search capabilities to better compete against Amazon and Google.

For top-performing B2C companies, it s the metric in which business decisions are made.

Predictive data & ABM: How to move from account lists to account contacts

Jun 28, 2016 by Scott Vaughan

Columnist Scott Vaughan says combining your predictive efforts with an ABM approach can help you identify optimal accounts and drive desired results.

Report: TV time holds, but digital channels dominate for 18- to 49-year-olds

Jun 27, 2016 by Greg Sterling

In a fragmented media environment, marketers need to carefully test channels to determine which ones can effectively reach desired audiences.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

55% of Visitors Read Your Articles For 15 Seconds or Less: Why We Should Focus on Attention Not Clicks, blog.bufferapp.com

Are You Ready to Hire a Data Scientist?, www.cmswire.com

Brands Are Still Too Reliant on Engagement Metrics, www.adweek.com

Views now the default metric for native due to a lack of brand metrics for branded content programs, polar.me

Why publishers engagement metrics are all over the map, digiday.com

Blogs & Blogging

3 Cs that Reveal the Quality of Your Blog Post, www.copyblogger.com

Business Issues

Content Marketing

6 Ways to Enhance Audience Perception with Formatting Content, www.copypress.com

Content Ideation: How to Ideate Like a Pro, www.searchenginejournal.com

How to Consistently Publish Great Content While On The Go, www.problogger.net

Inside the Mind of a Journalist in the Business of Content Marketing, contentmarketinginstitute.com

The 5 Most Important Content Priorities in Order , authoritylabs.com

Conversion Optimization

5 Easy Ways to Boost Landing Page Conversions, blog.adstage.io

How to Bring Podcast Listeners From Their Phones to Your Website, www.problogger.net

Copywriting, Design & Usability

5 Common Mistakes Made When Writing User Surveys, usabilitygeek.com

Domaining

How to manage your feeds on Domaining.com, domainnamewire.com

Pros & Cons of Using a New TLD for Your Blog, www.blogherald.com

E-Commerce

Amazon gives the Alexa app store a makeover, now lets you add new Skills by voice, techcrunch.com

Chinese Cross-Border Ecommerce Sales Expected to Grow 50% in 2016, multichannelmerchant.com

How Much Time Do Shoppers Spend on Retail Sites?, www.emarketer.com

Retailers Rethink Inventory Strategies, www.wsj.com

The e-commerce winners and losers in the wake of Brexit, digiday.com

Email Marketing

Increase Your Email Open Rates With These Tips, authoritylabs.com

Learn How to Grow Traffic with These 15 Newsletters, www.searchenginejournal.com

Read This if You Use an @Gmail.com Email in the From Address of Your Email Campaigns, blogs.constantcontact.com

Report: General Emails Perform Better than Independence Day Campaigns, www.martechadvisor.com

General Internet Marketing

3 questions marketers need to ask about walled garden platforms, digiday.com

Forming Emotional Connections with Influencer Marketing, www.searchenginejournal.com

How digital marketers can get better results with less capital, techcrunch.com

How to Include Wikipedia In Your Online Marketing Strategy, blog.crazyegg.com

Microsoft, LinkedIn And The Future Of B2B Marketing, adexchanger.com

Mid-Year Marketing Checklist: 75 Points, heidicohen.com

Why Real-Time Attribution is a Real Change for Marketers, www.martechadvisor.com

Internet Marketing Industry

Schedulicity Laying Claim To Creating The First, True Service Marketplace Platform, www.prnewswire.com

UnsubCentral Named a Top Trusted Website in OTA s 2016 Online Trust Honor Roll, www.unsubcentral.com

HookLogic Exchange Launches in Canada, Bringing New Performance Marketing Opportunities for Brands, www.prnewswire.com

Wowza Powers the Streaming Revolution With Latest Version of Wowza Streaming Engine, www.wowza.com

MarTech

There s a C Change Underway: CMOs and CIOs Are Aligning for Digital Disruption, blog.marketo.com

Where unicorns come from – feeder roles for marketing technologists, chiefmartec.com

Mobile/Local Marketing

Other Items

Google releases Awareness APIs for accessing location, weather, and activity data, VentureBeat

Reputation Management

How Influence Can Make or Break Your Brand, www.convinceandconvert.com

Social Media

10 Unforgivable Facebook Marketing Mistakes From Brands, www.jeffbullas.com

3 Tools to Create Social Media Visuals, www.socialmediaexaminer.com

6 Ways Content Marketers Can Supercharge Their LinkedIn Profiles, www.convinceandconvert.com

7 Steps for Mastering Your B2B Social Selling Efforts, www.adweek.com

B2B Social Media Marketing: 5 Tips to Get it Right, www.socialmediaexplorer.com

Facebook from other sites with new Save and Share Chrome Extensions, techcrunch.com

Facebook Lead Gen Ads: Pros, Cons, and Advancements, 3qdigital.com

Facebook tests new option that pushes users to send money on Messenger, techcrunch.com

Google Celebrates 5 Years Online, Search Engine Roundtable

How to Get a Twitter Verification Badge, ignitevisibility.com

How to Use Facebook Business Manager to Share Account Access, www.socialmediaexaminer.com

So, does anybody want Twitter?, techcrunch.com

Why Snapchat Is Launching a Magazine?, www.annhandley.com

Why Some of Instagram s Most Popular Food Accounts Are Fleeing to Snapchat, www.adweek.com

Video

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