This week I posted a story on and was asked a question we hear quite often:

I currently send out NPS surveys to our customer database once every 6 months because I feel like anything more would get annoying.

Have you seen that to be the case or are you confident that once a quarter isn t too much?

Essentially the question breaks down to when and how often should we be surveying our customers.

The problem is that there isn't just one answer that applies to every company — customer journey's are all unique, however we all want their path to end up at the same place — advocacy.

So, to help you discover the answer for your business, here are a few scenarios to consider ...

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