Order confirmation emails not only communicate facts about a recent order, but also can convey respect, trust, and encourage additional sales.

Shoppers love order confirmation emails.

In fact, confirmation emails may help online retailers to earn trust and additional business.

About 64 percent of shoppers consider transactional confirmation emails to be the most valuable messages in their inboxes, according to a recently released whitepaper from Listrak, the email service provider.

The order confirmation email is also the first touch point after a purchase, so it s the retailer s first opportunity to adequately support the sale, wrote Listrak Director of Retail Solutions Julie Wahl in an email to Practical Ecommerce.

An estimated delivery date, even before the item has shipped;

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