The Aberdeen Group's research shows that companies that optimize the marketing/sales relationship grow revenue 32 percent faster.

Some may ask then why don't we just appoint an executive, like a Chief Revenue Officer, and make them work together?

Related Article: Game of Probability: The Critical Difference Between Marketing and Sales

"Companies that optimize the marketing/sales relationship grow revenue 32 percent faster."

The majority of the times I have witnessed an alarming misunderstanding of the value their peers of the other function bring to the table.

It's estimated that Sales reps ignore 50 percent of marketing leads.

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