Michael Dubin, founder and CEO of Dollar Shave Club, one of the company's commercials.
The purpose was to launch the new company Dollar Shave Club.
Close to 23 million video views and 3.2 million customers later, he sells his company to Unilever a billion dollars, equivalent to more than 8.5 billion.
Dollar Shave Club's business is based, as the name suggests, on a subscription model where customers pay between 1 and 9 dollars a month sent home for razor blades and razors.
Unlike the market leader Gillette manufactures the company does not own razor and sell them only over the Web.
It is part of the explanation for the low prices.