Apple CEO Tim Cook has finally confirmed what many in the tech industry have suspected all along.
That, of course, is the fact that Apple is actively developing augmented reality technology behind closed doors.
Computer World points out that Cook recently revealed that they have been and will continue to invest a lot in the category of augmented reality, adding that they are high on AR for the long run and think there s great things for customers as well as a great commercial opportunity.
Cook further said that the number one thing is to make sure their products work well with other developers products like Pokémon.
It is why, Cook added, that you see so many iPhones in the wild chasing Pokémon.
As the publication notes, Apple has likely been involved with augmented reality way before the Pokémon craze grew legs.