Case in point: This list from the AIGA s Eye On Design, in which legendary graphic designer Milton Glaser rates every logo from the first Games in 1924 to the 2022 Beijing Winter Olympics.

A strikingly simple design from the 1964 Tokyo summer Olympics.

It s notable for its balanced clarity: A red circle evoking the Japanese flag s rising sun sits atop golden rings and bold Helvetica wordmark reading Tokyo 1964.

Appropriately redacted and without any confusion.

The parts fit, he writes.

1 / 6 The 1960 logo was a departure from previous logos.Olympics

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