The language of marketing is a body of words, phrases and terms directed toward describing the purpose of a company's products.

However, in email marketing, this is not always so easy to convey.

Companies are forced to evade spam filters by crafting ambiguous headlines or hyperbolic catchphrases.

In celebration of DMN's Email Week, we have decided to filter the honesty from the hyperbole, pull the big from the ambiguous, and discover exactly what advertisements are saying to you.

The following headers have been pulled from actual emails .

Flight deals you'll : Get them before they're gone!

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