A great content strategy starts and ends with a total obsession with knowing everything about your best customers so you can attract more of them.
Note: The word best in front of customers is intentional.
Building a consistent customer generation machine from content takes work.
So why spend that energy, time, and money only to attract low revenue, high churn, or simply bad-fit customers?
Now, email based surveys are great, but no tool is a panacea, and emailed surveys have limitations for many businesses.
Limited email capital – You can only email your customers asking them to take a survey so often without starting to turn them off.