A great content strategy starts and ends with a total obsession with knowing everything about your best customers so you can attract more of them.

Note: The word best in front of customers is intentional.

Building a consistent customer generation machine from content takes work.

So why spend that energy, time, and money only to attract low revenue, high churn, or simply bad-fit customers?

Now, email based surveys are great, but no tool is a panacea, and emailed surveys have limitations for many businesses.

Limited email capital – You can only email your customers asking them to take a survey so often without starting to turn them off.

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