Google Analytics Solutions a new name; see below continues its push towards the enterprise with today s launch of Workspaces, a new collaborative feature that s available in both Google Tag Manager and Tag Manager 360.
The goal, according to Google s announcement, is to solve workflow challenges that agencies and multi-user teams often faced when making and editing tags.
Teammates can now easily work on tags at the same time, or make quick changes without publishing everything that s in the works.
Simply create a new workspace, make your changes, and hit publish.
When a workspace is versioned or published, its name, notes and list of changes will be carried over to the version, so you have a full history of what s changed in your container and when.
Google says Tag Manager will tell users if tags are changed in a different workspace, and help guide them through the process of resolving any conflicts created in that situation.