A complete introduction to all the meta tags a webmaster may need when creating or optimising a webpage for SEO.
Everything will be covered here, including: Title Tag, Meta Description, Alt-Text for images, Canonical Tag, Noindex, Nofollow, H1 – H6 tags, Robots Meta Tag and the various tags involved in Google News.
These elements must be placed as tags in the section of a HTML document so therefore need to be coded in your CMS.
As we stated in our guide to image optimisation for SEO, Google can t see your images, but it can read them and what it reads is what you write in the alt-attribute.
The alt-text also shows up in the text box that appears when you hover over an image.
This will pass all of the PageRank and other Google ranking signals back to the original webpage, informing the search engine that this is the page that should appear in search results.