Leads are the lifeblood of any business.

Lead generation is the act of establishing interest in your products or services among a target market.

Here are 5 lead gen mistakes that you have to stop making if you want to increase sales.

We've all heard the saying, "Jack of all trades, master of none," this is not how you want customers to see you.

But when people search for content online, they are looking to solve a specific problem, not a general problem.

Surprisingly, the smaller your niche, the stronger the impact of your lead gen efforts.

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