The deal signals Google's growing interest in VR and AR

Google has acquired a 3-year-old eye-tracking company for virtual and augmented reality headsets, signaling the tech giant's interest in the immersive technologies.

Eyefluence, founded in 2013 by serial entrepreneurs Jim Marggraff and David Stiehr, develops eye-interaction technologies to control VR and AR headsets.

"Eyes can instantaneously transform intent into action, enabling communication as fast as you can see," the company says.

The deal with Google was announced Tuesday.

"With our forces combined, we will continue to advance eye-interaction technology to expand human potential and empathy on an even larger scale," Eyefluence said in a blog post.

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