Facebook has ruled out the launch of a new car insurance policy from the UK company Admiral Insurance that would have analysed a customer's posts on the social network to help set premiums.
Admiral has not responded to Ars' request for comment, but The Guardian says of the original plans: "Admiral Insurance will analyse the Facebook accounts of first-time car owners to look for personality traits that are linked to safe driving.
However, a Facebook spokesperson told Ars:
We have clear guidelines that prevent information being obtained from Facebook from being used to make decisions about eligibility.
Our understanding is that Admiral will then ask users who sign up to answer questions which will be used to assess their eligibility.
Section 3.15 of Facebook's Platform Policy says: "Don t use data obtained from Facebook to make decisions about eligibility, including whether to approve or reject an application or how much interest to charge on a loan."