Admiral had planned to launch the tool today.

Admiral Insurance s plans to use Facebook profile data to influence premiums have hit a brick wall after Facebook blocked the company.

The social media giant said that the insurance company would not be able to use its tool to access Facebook posts to determine insurance premiums.

Admiral had planned to launch its firstcarquote initiative today, with the company saying that it would help young people and first time car owners to get insurance by analysing Facebook posts and determining character traits that would lower quotes.

However, a Facebook spokesperson said: Protecting the privacy of the people on Facebook is of utmost importance to us.

We have clear guidelines that prevent information being obtained from Facebook from being used to make decisions about eligibility.

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