Image Source: Dado Ruvic / Reuters,Fotoware/ColorFactory

Facebook says that it will block a British car insurer from profiling users of the social network to decide whether they deserve a discount on their insurance.

Admiral s controversial Firstcarquote initiative is aimed at people who are buying or driving their first car.

The company s website says that new drivers are often quoted much higher insurance premiums as they have little driving history and are viewed as high risk.

But we want to help make sure safe drivers aren t penalised and get the best price possible, it adds.

To do this, we ll look at your Facebook profile to help us get a better understanding of the type of driver you are.

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